Pakistan’s First Dating Reality Show Sparks Outrage After Teaser Release
Islamabad, Sept 21, 2025 – Pakistan has launched its first-ever dating reality show, Lajawal Ishq (Eternal Love), but even before its first episode has aired, the show has triggered a storm of controversy across the country.
The show, shot in Istanbul, Turkey, is hosted by Pakistani actress Ayesha Omar. Its format is based on the Turkish series Ask Adas but closely resembles the globally popular British reality show Love Island. In the teaser, four Pakistani men and women are seen entering a luxury villa where their daily interactions and romantic exchanges will be filmed. Contestants are also shown expressing affection with phrases like “I love you,” sparking criticism that the program promotes “un-Islamic” values.
Regulatory Challenges
The Pakistan Electronic Media Regulatory Authority (PEMRA) has said it cannot take action against the show despite mounting public complaints. Officials explained on Saturday that since the series is streaming only on YouTube and online platforms, the regulator lacks jurisdiction over it.
Accusations of “Western Influence”
Conservative voices in Pakistan have condemned the series, calling it a copy of Western culture that undermines Islamic traditions. Critics argue that showcasing dating in such a format is inappropriate in a country where extramarital relationships are illegal under Hudood Ordinances and where public displays of romance remain deeply controversial.
The backlash intensified after Ayesha Omar shared the teaser last week. Many critics accused the producers of deliberately importing Westernized norms into a Muslim-majority country. The appearance of contestants in Western outfits added further fuel to the outrage.
A Cultural Clash
While some viewers see Lajawal Ishq as an attempt to modernize Pakistani entertainment and appeal to younger audiences, others view it as an attack on Islamic cultural values. The controversy highlights Pakistan’s ongoing cultural divide between conservative traditions and the rising influence of globalized media formats.
For now, the show remains available only online, but the uproar surrounding its teaser suggests it has already made a major cultural impact – before a single episode has even gone live.
